Stanley London
Stanley London Custom
Fine Line Crosshatch Engraving

Starbucks Logo Example
Starbucks Logo Example
We can engrave black and white 2-color or limited solid color artwork with no gradients (shading).  We can also crosshatch the "black" areas so solid areas stand out and are not simply outlined.
There is a $25 one-time artwork fee, and an extra fee of $10 per additional color separation.  We will keep your artwork on file for at least two years so if you reorder (even engraving your artwork on a different item) there will not be another artwork charge.  The engraving cost would depend on the quantity and complexity of the artwork.  We can usually engrave and ship in the same business day.  Artwork can be sent as .EPS files with embedded fonts or as 2 - 4 color .GIF files at least 1100 pixels wide.
There are three basic methods to engrave a logo.  The simplest and least expensive is to outline the solid areas.  Lettering and solid colors would be outlined and hollow.  When outlining we recommend black oxidizing the brass plaque to make the image stand out.  See the lower left Starbucks logo titled "Outlined Logo" in the images below.  Note how it looks very hollow and empty.
Next, we could use black and white artwork and outline as explained above, then fine-line crosshatch fill solid areas.  In this way, Starbucks Coffee and the mermaid would be polished brass with a reversed engraved background.  It looks better NOT to black oxidize the ultra-fine-line crosshatch fill as the crosshatching tends to "light up" when viewed from different angles.  This crosshatch fill method is suggested when there are large solid areas.
Lastly, since the Starbucks Coffee Logo is 3-color (black, white, and green), we can separate the colors and crosshatch the black around the mermaid in one density and direction, and crosshatch the green Starbucks Coffee in a lower density different direction.  Typically, the black area would be very fine horizontal crosshatching, and the green would have crosshatching spaced slightly further apart at a 45 degree angle.  This style of engraving looks the most professional and dramatic.
Original Starbucks 3-Color Artwork
Original Starbucks 3-Color Artwork
Starbucks Logo Reduced to 2-Colors
Reduced to 2-Colors
Black Separation
Black Separation
Crosshatched Black Separation
Crosshatched Black Separation
Green Separation
Green Separation
Crosshatched Green Separation
Crosshatched Green Separation
Outlined Logo
Outlined Logo
Black, Green, and Outlined Layers
Black, Green, and Outlined Layers
Starbucks Logo
Finished Black Oxidized Starbucks Logo on a Brass Plaque

As a typical example of pricing, 25 brass plaques 2.5 inch square with the Starbucks logo, black oxidized outlined plaques (no crosshatching, not recommended) would be $4.50 each.  Two-color (black and white) Crosshatched plaques would be $5.75 each, and the 2-density crosshatched plaques shown would be $5.95 each.  In quantities of 100 pcs, the plaques would be 30 percent less.  We can provide paper or brass plaque proofs.

Detail of Custom Brass Plaque
Custom Engraved Emblem on 5 ounce flask.

Original 5-Color Artwork
Original 5-Color Artwork

Emblem on Brass Plaque
Emblem on Brass Plaque


Custom Engraved Leather Flask
Custom Engraved Leather Flask with Ultra Fine Line Crosshatching
Just e-mail your sharp 2-color black and white artwork with the image at least 1100 pixels across (larger than full screen) in a .GIF, and/or .EPS format (with fonts embedded).  The one-time graphics artwork fee is $25 and engraving prices range from $3.00 to $15.00, depending on complexity and quantity.  We will keep your artwork on file and there will not be another artwork fee if the same artwork is used in the future, even on a different item.  "Black" or solid areas of artwork can be crosshatched or contour filled.  We cannot engrave pictures or gray scale drawings, but artwork with several solid colors can be engraved with different angles and densities of crosshatched lines to represent the colors.  View our many examples of good and bad artwork files.  Pre-engraving proofs are available for $10 each, but are usually not required.

Detail of Custom Brass Plaque
This Compaq America's Cup 2000 plaque with black oxidized course crosshatch engraving mounted on a Directional Desk Compass was made from color artwork.  The four colors were separated and engraved as different crosshatched fill patterns.  Contact us for information on custom engraving your artwork.

We can engrave your 2-color artwork or graphic designs, and we specialize in ultra-fine line crosshatching.  We can usually ship a sample or low quantities the same day the artwork is received, as in the case of this Polished Solid Brass Large Pocket Compass. Custom engraved 3-inch pocket compass



Click any of the thumbnail pictures to view a larger image.
Detail of Custom Engraved Logo on Dalvey Compass
Custom Engraved
Logo on a Compass
Company Logo on Telescope
Company Logo
on Telescope
Custom Engraved Compact Mirror
Custom Engraved
Compact Mirror
Custom Engraved Lensatic Compass
Custom Engraved
Lensatic Compass
Detail of a Custom Engraved Lid
Custom Engraved Lid
on 3-inch Pocket Compass
Example of Dow Chemical Company Plaque
Custom Engraved
Brass Plaque
Custom Engraved Bell Plaque
Custom Engraved
Bell Plaque
Telescope Custom Engraved on largest Brass Tube
Custom Engraved
Modern Telescope
Custom Engraved Modern Telescope
Custom Engraved
Modern Telescope
Custom Engraved Brass Plaque
Custom Engraved
Brass Plaque
Custom Engraved Silver Business Card Case
Custom Engraved Silver
Business Card Case
(multi-angle crosshatching)
Detail of Custom Engraved Logo on back of Dalvey Modern Compass
Custom Engraved Logo
on a Compass
Suggested engraving fonts and graphics
Suggested
engraving
fonts & graphics
(light reflection)
Suggested engraving fonts and graphics
Suggested
engraving
fonts & graphics
(dark reflection)
All brass plaques have a protective clear coating that prevents tarnish.  For an additional $1, the plaque can be black oxidized, which turns the lettering black and greatly improves contrast and readability.  Above are photographs of the same sample plaque shown with both a light and dark reflection.  Product engraving cannot be black oxidized, as there is no protective clear coating.
Except for initials and monograms, never use all capitals with fancy cursive or connective script fonts. IT WILL LOOK LIKE THIS
Suggested Engraving Fonts
Suggested Engraving Fonts
All Characters of All Fonts
All Characters of All Fonts
Stock Graphics
Stock Graphics
Click any of the thumbnail pictures to view a larger image.


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All Information deemed reliable but not guaranteed * Revised 7/13/2011